Retirement Sites

Report Summary

The Consumer Experience of Retirement Web Sites
Going Beyond Ordinary

Along with owning a home, retirement is the biggest financial goal most Americans have. But all is not well in retirement land (online at least). Despite the passage of a year, the retirement sites of most financial services firms sites continue to underperform.

  • Sites Evaluated: 34
  • The Top Three Sites Overall: Wells Fargo, TD Ameritrade, Wachovia

Three Great Options

Document Icon Download The Free Fact Sheet >
Get the full site rankings, sample site comparison data, and free facts on how the sites perform.
Look Inside Icon Look Inside The Full Report >
See the table of contents of the full report.
Shopping Cart Icon Buy the Full Report >
$3499.00 gets you all the data, and shows you which sites are most effective and why.
  • Figures: 34
  • Pages: 56
  • Tables: 23

Have Questions?

Q: Is our site really that bad?

A: Another way of asking the same question is how different is my site compared to the best site?

Consider this. A site with a score that is double that of best site can change at least half of its design to bring it into alignment with best practices.

Sound daunting? Maybe yes, maybe no. Sometimes changing a design means simply changing a label. Sometimes it means changing the layout of a page. Sometimes it means a complete overhaul. We cover it all so you can prioritize, get the low-hanging fruit now, and plan for the big changes tomorrow.

Q: This research looks great but what can I do with it?

A: The research is designed to drive design. So every research report we provide contains complete documentation on the best practices we've identified.

If this isn't enough, you can go a step further and hire us to translate the best practices into a new information architecture for your site.

Q: How are sites selected?

A: The first thing to know is that being included in the rankings isn't a reflection of site quality. We look for sites that have large user bases. We also look for sites that are competing for the same kinds of customers.

Q: Who are you guys?

A: We are a group of people who have been doing web work for the last 10 years. Most of us were working with interactive technology before 1995. We started Change Sciences in January of 2000. Our backgrounds are in human computer interaction (HCI) and information science.